Report: Summer Social
8th June 2016
This year Akuma were official sponsors of Summer Social, a huge multisport tournament by day, and a music festival by night. Taking place on the 4th of June in Richmond, with 7 sports and 300 hundred teams, it is an annual one-day event that highlighting various levels of a range of sports.
During the day, there was an Elite Rugby Competition and casual tournaments for rugby 7s, tag rugby, netball, hockey, dodgeball, volleyball and throwdown. In amongst these tournaments, we had a tremendous number of supporters at all the games, creating a vibrant atmosphere which was elevated during the climatic finals.
This electric ambience carried through to the evening where four DJs took to the main stage to create a huge party for all the players and supporters. Amidst the celebrations were a multitude of alcohol tents and food stalls.
Our Akuma Rugby agents and Hockey agents played remarkably in the tournament, showcasing their bespoke Akuma kit. We had three stations at the event which included a pop up cycling tent selling our innovatively designed cycling kit, whilst also holding a 500m watt bike challenge for spectators to take part in for a chance to win Akuma merchandise. Similarly, we had the Akuma Cube, where people entered to beat our pull up record. Aside from the chance to win Akuma merchandise, we were selling our exclusive agents rugby kit and our catalogue of Akuma leisurewear.